In October, ASL's India team was invited by L'Oreal to attend a supplier roadshow in October, focusing on premia and gifts with purchase.
Rob Thangadurai, ASL's Country Business manager for India commented "L’Oreal invited around six suppliers to the workshop, with ASL attending as the only regional approved supplier for L'Oreal. The workshop was a great kickoff event to assist the stakeholders with their 2020 campaign planning. ASL’s showcase of innovation and product development featured sustainable products, which generated great interest from L’Oreal. We are confident that we will be able to support the stakeholders in continuing to develop sustainable gifts in the year ahead".
It was a great session and the team received positive feedback on the range of innovative items on show throughout the day. We're now working on several live enquiries for 2020 activations.
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