Our Asia Pacific team is excited this week as Swarovski and global direct selling business, Amway, launch a major campaign across China throughout May. The campaign includes an exclusive Swarovski jewellery box as a gift with purchase for customers purchasing products from Amway’s top beauty brand, Artistry.
The campaign has been in the planning stages for over a year, and ASL’s product design team has worked with Swarovski to develop a new design exclusively for this campaign. Approximately 180,000 jewellery boxes were initially produced, with more planned as the campaign activation continues.
Roniel So, ASL’s Regional Sales Director APAC, explains “ASL facilitated the link-up between Swarovski and Amway. We recognised that the two business have very well-aligned brands and there was an opportunity to create a strong joint campaign that would really engage customers".
He continued “Both clients are great to work with and very open to new ideas; we’re delighted with the result. This exclusive Swarovski jewellery box perfectly compliments the ‘Artistry’ range of beauty product and we’re excited to start working with other markets on similar future campaigns”.
The ASL team continues to work with Swarovski and Amway to develop more new Gift With Purchase ideas which excite customers and build brands.
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