Due to continued new business growth, we’re excited to announce that our Asia Pacific team is still expanding rapidly. Since early 2019, our client services team in Malaysia (pictured above at a recent client meeting) has more than doubled in size and now offers a full end-to-end outsourced marketing service, including product development and direct sourcing of marketing premiums, apparel, point of sale materials and printed collateral.
Roniel So, ASL's Regional Sales Director for APAC, explains “As we grow our customer base across the region, we’re finding a key success factor for clients is the ability to connect effectively with consumers by tailoring campaigns for local markets. Strong local knowledge is essential in developing innovative marketing promotions which resonate with customers.”
He continues “Our local teams are supported by ASL’s direct sourcing hubs in Hong Kong and China, plus our regional design & product development teams can offer innovative ideation and new product development. It’s a combination which makes sense to global brands who want to connect on an individual level with consumers in local markets. In essence, our teams provide a highly tailored, innovative service which can add real value to promotional campaigns whether they are local, regional or global”.
Part of a wider client services network covering Asia Pacific, ASL’s team in Malaysia now works on a wide variety of outsourced marketing contracts and discrete promotional projects for global brands such as Coca-Cola, Heineken, L’Oréal, Abbott & Unilever.
ASL Global has 13 offices in the Asia Pacific region, part of a global network serving 150+ markets worldwide. Contact us today to see how we help brands create and execute marketing campaigns which excite audiences, build brand loyalty and demand attention.
