At ASL Global, we believe that sustainability and innovation go hand in hand. We’ve made it our mission to inspire our customers to reduce their environmental impact through product & process innovation, and we work with customers & supply partners to achieve this goal.
As part of this commitment, ASL is proud to announce a new collaboration with Waste2Wear, a leading textiles manufacturer who has been creating fabric & textiles from recycled plastic bottles since 2008. Waste2Wear is the only supplier in the industry offering textiles made from post-consumer waste which is fully certifiable and traceable, using blockchain technology.
John Pollock, ASL’s Global Sales Director explains “Waste2Wear offers a unique circular economy solution which uses blockchain technology to show the exact origin of the waste used in the creation of these textiles. This drives transparency right through the value chain, ultimately helping our customers to become more sustainable in their marketing activities”.
He continues “This solution takes supply chain sustainability to the next level. Waste2Wear’s blockchain technology allows us to source textiles in a truly sustainable way. Simply by scanning a QR code, consumers can discover the ‘story’ of any product they are about to purchase. Making this journey so transparent allows brands to show that their merchandise is sustainably sourced. It’s a powerful message which we think resonates strongly with consumers”.
Monique Maissan, founder and CEO of Waste2Wear also spoke about the new collaboration “ASL Global works with some of the world’s biggest consumer businesses, so it’s a great opportunity for us to offer this unique blockchain solution to global brands such as L’Oréal, Coca-Cola and Mars”.
As pioneers in the sustainable textiles market, not only does Waste2Wear produce over 150 different fabrics out of recycled plastic bottles (RPET), they also innovate ways to make new products out of other discarded plastics such as those from appliances such as fridges, car dashboards, food containers, air conditioners and even washing machines. These recycled polypropylene (RPP) products are fully traceable with a QR code to show the blockchain. For this innovation, Waste2Wear won the Sustainable Business Award by the European Union Chamber of Commerce in China (EUCCC).
Monique Maissan concluded “We’re confident that the new partnership with ASL will help us both to continue to do business for good”.
This exciting new collaboration is part of ASL’s ongoing ‘One World’ initiative. ASL Global is committed to conducting its business in a responsible & sustainable way. Acting with passion and integrity, ASL’s people work with customers, suppliers and other stakeholders to make a positive contribution to social responsibility and environmental sustainability in communities around the world. ASL is committed, as a business and as individuals, to Reducing Our Impact, Inspiring Our Partners & Helping Communities Flourish.
ASL Global is a leading global marketing services business. Every day we work with the world’s biggest brands to create and execute innovative marketing campaigns which excite audiences, build customer loyalty and demand attention.
Discover more about our ONE WORLD initiative
