---
title: ASL Global appoints new Chief Operating Officer
description: ASL Global appoints new Chief Operating Officer
image: https://blog.aslglobal.com/hubfs/Edward2.jpg
---

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### ASL Global appoints new Chief Operating Officer

![](https://blog.aslglobal.com/hubfs/Edward2.jpg)

 Posted on 19/11/2020 by team ASL

[Company News](https://blog.aslglobal.com/blog/tag/company-news), [OneTeam](https://blog.aslglobal.com/blog/tag/oneteam)

Despite the challenges presented by the Covid19 pandemic this year, ASL Global has continued to pursue its ambitious growth strategy through 2020. Part of this strategy is the appointment of Edward Bock to the role of ASL’s Chief Operating Officer.

Edward’s corporate career has spanned more than 18 years, during which he has held senior management positions in Asia for various USA and European MNC’s, both private and public listed. He is also experienced in M&A and managing private equity portfolio companies. Prior to that, Edward was Managing Director (China) for a USA Nasdaq-listed custom marketing print-on-demand online company, with revenues exceeding USD2.7 billion.

Before joining ASL, Edward held CPO and Managing Director positions for a leading premiums business, leading and transforming the procurement & supply chain operations for their global business needs.  He was also responsible for managing the APAC commercial development with key clients such as Johnson & Johnson, Kraft Heinz and Unilever.

Alec Pettigrew commented on the appointment *“We are extremely fortunate to have Edward join our business. His strong background in procurement, operations and client-facing roles will bring real value to our Asia Pacific operations and we look forward to him driving our business forward in this important region”.*

Edward takes responsibility for ASL’s operations in Asia Pacific, including its sourcing teams based in Hong Kong, Shenzhen & Shanghai. ASL has an extensive footprint in APAC, having experienced strong growth in the region since 2018, both in China and across emerging markets such as Malaysia, Thailand, Pakistan, and India.

Edward Bock commenting on his new role *“It’s great to join such a dynamic, growing business and build on the fantastic work that the ASL team has already achieved. Spearheaded by the commercial strengths of ASL’s business leadership in the transactional & outsourcing value propositions, I want to maximize our capabilities across the operational span with an obsessive focus, enabling our growth potential. My aspiration is also to inspire and lead our people, processes and passions to achieve the immediate business needs and to innovate the longer-term journey together. I quote: “Unus pro omnibus, omnes pro uno. 我為人人，人人為我 ”*

---

ASL Global is a leading global marketing services business. Every day we work with the world’s biggest brands to create and execute innovative marketing campaigns which excite audiences, build customer loyalty and demand attention.

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