PRESS RELEASE
ASL Global is delighted to announce another successful collaboration with leading global payment technology company, VISA on their 2022 FIFA World Cup Qatar marketing collateral.
As a long-standing supply partner to VISA, ASL Global’s market leading product development team again teamed up with VISA to develop an innovative range of merchandise supporting VISA’s marketing activities for this global event to be held in Qatar this November. The catalogue included a wide range of quality products from branded apparel to colour changing umbrellas.
As a major sponsor for the event, VISA was seeking a range of quality merchandise to engage and delight their customers both at the event, and in 200+ markets worldwide. For ten years, ASL Global has been a strategic sports sponsorship supplier to VISA and were therefore perfectly placed to develop a range of exclusive promotional products for this high-profile event.
John Pollock explains “Since 2012 we have built a close collaboration with VISA and our teams now have an unrivalled knowledge of the brand and its customers. Our global reach means we can handle not only the creative product development, but also the manufacturing and market activation of this exclusive catalogue. This year’s range is the best yet and we are excited to see customers’ reaction when the products hit markets in October.”
He continued “ASL Global have once again proved themselves a trusted partner for VISA’s most important global sports sponsorship event. Over ten years we have built a comprehensive understanding of VISA’s requirements and work closely with their marketing team to create something special every time. Our team’s ability to manage complex supply chains, solve compliance issues and mitigate risk adds further value to the service we can deliver. I am extremely proud of the team; once again, the client is delighted with the result.”
ASL Global continues to be recognized for its innovative and high-quality merchandise design in the sporting industry. Consumers worldwide expected to tune into this global event, and promotional sports merchandise will contribute to their enjoyment of this exciting event.
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For more information contact : Chloe Hobbs chloe.hobbs@aslglobal.com
