PRESS RELEASE
Henkel Beauty Care, the global leader in high-end beauty care products, has strengthened its partnership with ASL Global. This expanded partnership means that ASL Global is now the strategic supply partner for Henkel in Southeast Asia, covering the key marketing campaign material categories of Promotional Merchandise, Print and Point of Sale.
“It is an honour to be chosen as a partner by Henkel, the first time they have worked with a global supplier on this scale. Our strong history of partnering with major beauty brands to provide high-quality, innovative marketing solutions gives us the confidence that we will accomplish the same level of service and support for Henkel. Our team is looking forward to working closely with Henkel to help them achieve their marketing objectives in Southeast Asia.” said Roniel So, ASL’s Regional Sales Director, APAC.
The partnership between Henkel and ASL Global was formed during the height of the pandemic in 2020. At a time when many companies were forced to consider serious cost reduction strategies, the collaboration between the two businesses continued to deliver significant value for Henkel in a difficult marketplace, despite the severe headwinds caused by the Covid pandemic. ASL’s creativity and supply chain management expertise resulted in the continuity of innovative marketing materials activation for Henkel in multiple markets from England to Australia, throughout the pandemic period.
John Pollock, ASL’s Global Sales Director, commented on the expanded partnership, “Henkel look for several things when selecting a strategic supply partner, including creativity, value for money, technical know-how and the ability to meet their specific requirements. ASL ticks all these boxes. Our excellent reputation in the industry and proven track record in delivering high quality products for Beauty brands gives Henkel the confidence that ASL is the right partner for them.”
Roniel So concluded “We are proud to be working with Henkel to create marketing materials that truly speaks to the values of their company. We are confident that our marketing solutions help them connect with their audience and expand their reach throughout the beauty care industry. We look forward to continuing our relationship into the future!”
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For more information contact : Chloe Hobbs chloe.hobbs@aslglobal.com
