ASL Blog

As ASL continues to grow at an outstanding rate, we are consistently focusing our time and efforts on developing teams with expertise in order to provide the highest quality of service to all of our clients.

The team quickly expanded as the client partnership in this dynamic market went from  strength to strength. Despite ongoing COVID lock-downs and the country's government's ban on the sales of alcohol, Heineken's activity in South Africa has grown rapidly, with ASL's team alongside, providing support every step of the way. 

Nicole Halkett-Siddall, ASL's Account Director SA commented on her team's development "Every member of our team brings their A game every day. We work hard and help one another, including our client and supplier colleagues. Since Day One we have taken the approach that our supplier relationships are as important as those with our clients. the rapid growth we've experience in this market has meant we rely on strong collaborative bonds with both suppliers and our Heineken colleagues"

Aneshree Rambally, Heineken Category Manager Commerce explained how the ASL team has supported Heineken during this busy time “We started out collaboration with ASL during a very challenging time, amidst the Covid-19 pandemic when demand was low and market prospects bleak. However, in the past year we have seen an upswing in the demand for merchandise material, with a greater need for premium and innovative merchandise solutions for all our brands"

"ASL's team has grown from a single person to a six strong team, along with support services in Nigeria, Hong Kong and the Philippines. The ability to leverage leanings early on, whilst gaining practical knowledge on the brand experience has truly set the foundation for further growth and success.”

ASL's team is challenged by their clients to find a huge range of marketing materials, from textiles, bar support to gifting. With passion and enthusiasm, our South African team always rises to the challenge and finds solutions with the highest standard of outcome. 

Nicole Halkett-Siddall looked ahead to see what the future holds for the ASL SA team "Building on this successful collaboration, the future looks bright for our team. Through hard work and dedication, we have created a prosperous and successful with the Heineken Team which is inspiring our wider global  team!".

ASL Global is a leading global marketing services business serving 150+ markets worldwide. Our teams in 53 countries work with the world’s biggest brands to help create and execute marketing campaigns which excite audiences, build brand loyalty and demand attention.

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