---
title: Cool celebrity style helps make L’Oréal’s new product launch in China a success
description: Cool celebrity style helps make L’Oréal’s new product launch in China a success
image: https://blog.aslglobal.com/hubfs/loreal1.jpg
---

[![Link_Logo_Strapline_LightBackground_RGB-2](https://blog.aslglobal.com/hubfs/Link_Logo_Strapline_LightBackground_RGB-2.png)](http://www.link-worldwide.com/)

- [Home](http://www.aslglobal.com/)
- About us 
    - [Overview](http://www.aslglobal.com/about-us/overview/)
    - [History](http://www.aslglobal.com/about-us/history/)
    - [Leadership Team](http://www.aslglobal.com/about-us/leadership-team/)
- One World 
    - [About One World](http://www.aslglobal.com/one-world/)
    - [Our Targets](http://www.aslglobal.com/one-world/our-targets/)
    - [Message from our Chairman](http://www.aslglobal.com/one-world/message-from-our-chairman/)
    - [Latest Initiatives](http://www.aslglobal.com/one-world/latest-initiatives/)
- Capability 
    - [Agency Services](http://www.aslglobal.com/capability/agency-services/)
    - [Global Brand Programs](http://www.aslglobal.com/capability/global-brand-programs/)
    - [Outsourcing Solutions](http://www.aslglobal.com/capability/outsourcing-solutions/)
- Expertise 
    - [Sector Focused](http://www.aslglobal.com/expertise/sector-focussed/)
    - [Global Capability](http://www.aslglobal.com/expertise/global-capability/)
    - [Quality & Compliance](http://www.aslglobal.com/expertise/quality-compliance/)
    - [Design & Development](http://www.aslglobal.com/expertise/design-product-development-2/)
    - [Technology Platforms](http://www.aslglobal.com/expertise/technology/)
    - [Trend Hunting and R&D](http://www.aslglobal.com/expertise/trend-hunting-rd/)
- Talent 
    - [Meet the Team](http://www.aslglobal.com/talent/meet-the-team/)
    - [Apply to join us](http://www.aslglobal.com/talent/apply-to-join-us/)
- [Show case](http://www.aslglobal.com/case-studies/)
- [Blog](https://blog.aslglobal.com/blog)
- Contact 
    - [Get in touch](http://www.aslglobal.com/contact/get-in-touch/)
    - [Keep in touch](http://www.aslglobal.com/contact/keep-in-touch/)

- English 中文 Español 繁體中文 
    - [English](http://www.aslglobal.com/en/)
    - [中文](http://www.aslglobal.com/zh/)
    - [Español](http://www.aslglobal.com/es/)
    - [繁體中文](http://www.aslglobal.com/hk/)
- [![Search](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/button_s.png)](http://www.aslglobal.com/search/)

![](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/head_triangle.png)

[![ASL Global](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/logo_w.png)](http://www.aslglobal.com)

![](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/div_white.png)

- [Home](http://www.aslglobal.com/)
- About us 
    - [Overview](http://www.aslglobal.com/about-us/overview/)
    - [History](http://www.aslglobal.com/about-us/history/)
    - [Leadership Team](http://www.aslglobal.com/about-us/leadership-team/)
- One World 
    - [About One World](http://www.aslglobal.com/one-world/)
    - [Our Targets](http://www.aslglobal.com/one-world/our-targets/)
    - [Message from our Chairman](http://www.aslglobal.com/one-world/message-from-our-chairman/)
    - [Latest Initiatives](http://www.aslglobal.com/one-world/latest-initiatives/)
- Capability 
    - [Agency Services](http://www.aslglobal.com/capability/agency-services/)
    - [Global Brand Programs](http://www.aslglobal.com/capability/global-brand-programs/)
    - [Outsourcing Solutions](http://www.aslglobal.com/capability/outsourcing-solutions/)
- Expertise 
    - [Sector Focused](http://www.aslglobal.com/expertise/sector-focussed/)
    - [Global Capability](http://www.aslglobal.com/expertise/global-capability/)
    - [Quality & Compliance](http://www.aslglobal.com/expertise/quality-compliance/)
    - [Design & Development](http://www.aslglobal.com/expertise/design-product-development-2/)
    - [Technology Platforms](http://www.aslglobal.com/expertise/technology/)
    - [Trend Hunting and R&D](http://www.aslglobal.com/expertise/trend-hunting-rd/)
- Talent 
    - [Meet the Team](http://www.aslglobal.com/talent/meet-the-team/)
    - [Apply to join us](http://www.aslglobal.com/talent/apply-to-join-us/)
- [Show case](http://www.aslglobal.com/case-studies/)
- [Blog](https://blog.aslglobal.com/blog)
- Contact 
    - [Get in touch](http://www.aslglobal.com/contact/get-in-touch/)
    - [Keep in touch](http://www.aslglobal.com/contact/keep-in-touch/)

[LinkedIn](https://www.linkedin.com/company/asl-global/) [Twitter](https://twitter.com/ASLGlobal_)

- English 中文 Español 繁體中文 
    - [English](http://www.aslglobal.com/en)
    - [中文](http://www.aslglobal.com/zh/)
    - [Español](http://www.aslglobal.com/es/)
    - [繁體中文](http://www.aslglobal.com/hk/)

Menu

[![AslGlobal](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/logo.png)](http://www.aslglobal.com/)

- English 中文 Español 繁體中文 
    - [English](http://www.aslglobal.com/en/)
    - [中文](http://www.aslglobal.com/zh/)
    - [Español](http://www.aslglobal.com/es/)
    - [繁體中文](http://www.aslglobal.com/hk/)
- [![Search](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/button_s.png)](http://www.aslglobal.com/search/)

# ASL Blog

![](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/div_blue.png)

### Cool celebrity style helps make L’Oréal’s new product launch in China a success

![loreal1](https://blog.aslglobal.com/hubfs/loreal1.jpg)

 Posted on 5/02/2019 by Emma Pomeroy

[Live Projects](https://blog.aslglobal.com/blog/tag/live-projects)

We love these new promo items that our team has created for a high profile L’Oreal product launch this month.

L’Oreal’s new EXPERT range features two of China’s hottest celebrities, Roy Wang and Chris Wu. ASL’s team in China worked closely with L’Oreal to develop these high-quality promotional products with some added celebrity style.

The cosmetics bags feature Roy’s signature, highly sought-after by his fans, and the thermos cups reflect Chris Wu’s cool persona.

![loreal2](https://blog.aslglobal.com/hs-fs/hubfs/loreal2.jpg?width=544&name=loreal2.jpg)

Both products have been a big hit and formed part of a successful campaign launch on two of Chinas biggest shopping websites, Jingdong and Tmall.

[Contact us today](http://www.aslglobal.com/contact/get-in-touch/) to see how we help brands create and execute marketing campaigns which excite audiences, build brand loyalty and demand attention.

 

 

- Share:
- [Twitter](https://twitter.com/intent/tweet?url=https://blog.aslglobal.com/blog/cool-celebrity-style-helps-make-loréals-new-product-launch-in-china-a-success&text=Cool%20celebrity%20style%20helps%20make%20L’Oréal’s%20new%20product%20launch%20in%20China%20a%20success)
- [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.aslglobal.com/blog/cool-celebrity-style-helps-make-loréals-new-product-launch-in-china-a-success;title=Cool%20celebrity%20style%20helps%20make%20L’Oréal’s%20new%20product%20launch%20in%20China%20a%20success)

[Next news](https://blog.aslglobal.com/blog/accessories-trends-for-spring/summer-2020) [Previous news](https://blog.aslglobal.com/blog/asl-proudly-supporting-indias-sustainable-aqua-farming-industry)

### By category

- [Blog (115)](https://blog.aslglobal.com/blog/tag/blog)
- [One World (110)](https://blog.aslglobal.com/blog/tag/one-world)
- [Company News (77)](https://blog.aslglobal.com/blog/tag/company-news)
- [Insights (58)](https://blog.aslglobal.com/blog/tag/insights)
- [OneTeam (54)](https://blog.aslglobal.com/blog/tag/oneteam)
- [aslfamily (43)](https://blog.aslglobal.com/blog/tag/aslfamily)
- [Live Projects (18)](https://blog.aslglobal.com/blog/tag/live-projects)
- [One Team (12)](https://blog.aslglobal.com/blog/tag/one-team)
- [OneWorld (7)](https://blog.aslglobal.com/blog/tag/oneworld)

See all

## Latest news

- 5/06/2023
  
  [Company News](https://blog.aslglobal.com/blog/tag/company-news), [One World](https://blog.aslglobal.com/blog/tag/one-world)
  
  ### [ASL Global Sustainability Report 2023](https://blog.aslglobal.com/blog/asl-global-sustainability-report-2023)
- 25/04/2023
  
  [Company News](https://blog.aslglobal.com/blog/tag/company-news)
  
  ### [ASL and Diageo Strengthen Ties with Muti-Contract Renewal in Africa](https://blog.aslglobal.com/blog/asl-global-and-diageo-with-a-multi-contract)
- 21/03/2023
  
  [aslfamily](https://blog.aslglobal.com/blog/tag/aslfamily), [One World](https://blog.aslglobal.com/blog/tag/one-world), [OneTeam](https://blog.aslglobal.com/blog/tag/oneteam)
  
  ### [Blog: How Sustainable Procurement can Drive Positive Change](https://blog.aslglobal.com/blog/blog-how-sustainable-procurement-can-drive-positive-change)

###### Get in touch

![triangle](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/div_white.png)

Contact one of our offices to find out how we can help support you

[Contact us](http://www.aslglobal.com/contact/get-in-touch/)

###### Follow us

![triangle](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/div_white.png)

 Get your daily dose of all things ASL

- [LinkedIn+](https://www.linkedin.com/company/asl-global/)
- [Twitter](https://twitter.com/ASLGlobal_)

###### Keep in touch

![triangle](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/div_white.png)

Please sign-up below so that we can keep you up-to-date with all the exciting developments at ASL around the world

[Sign-up](http://www.aslglobal.com/contact/keep-in-touch/)

[![ASL Global](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/logo_w.png)](http://www.aslglobal.com) [![arrow](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/button_up.png)](https://blog.aslglobal.com/blog/cool-celebrity-style-helps-make-lor%C3%A9als-new-product-launch-in-china-a-success#top)

- Copyright © ASL 2019
- [Terms and Conditions](http://www.aslglobal.com/terms-and-conditions/)
- [Privacy & Cookie Policy](http://www.aslglobal.com/privacy-cookie-policy/)
- [ASL Code of Conduct](http://www.aslglobal.com/mainsite/wp-content/uploads/2020/10/ASL-Supplier-Code-of-Conduct-V1.pdf)
- [Anti-Bribery and Corruption Policy](http://www.aslglobal.com/anti-bribery-and-corruption-policy/)
- [Legal Information](http://www.aslglobal.com/legal-information/)
- [Sitemap](http://www.aslglobal.com/sitemap/)