As Argentina celebrates their historic win, ASL's Coca-Cola team reflected on yet another great global brand activation for the FIFA World Cup 2022. ASL teamed up with Coca-Cola and McDonald's to create this limited-edition football cup that fans can keep forever.
These World Cup promotional cups featured a bold design of the different country flags to bring a unique experience for both football fans and consumers. The cups were designed to engage fans and make them feel part of their favourite team.
ASL successfully produced and delivered these cups in 7 striking designs, along with matching bowls, to 21 markets across the region, including Central America, South America and the Caribbean.
Irene Guevarra, ASL's Regional Director commented on the campaign "We are proud to have been trusted by McDonald's and Coca-Cola on this high profile campaign,. We work closely with both clients to ensure that their global communications strategy is implemented successfully. By working together, we met and exceed our clients' expectations in terms of timelines and activation across 21 markets. This is a direct result of the close communication between all stakeholders, to ensure that everyone is on the same page."
This complex campaign started well before the FIFA World Cup kick off and included unique activation mechanics for each country. The result was a great opportunity for McDonald's LATAM to increase visibility and consumer engagement by putting its own spin on a global program.
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