Looking back on 2022, one particular campaign stands out for ASL's South Africa Team - our involvement in the popular food and music event, the DSTV Delicious International Food & Music Festival 2022.
The leading lifestyle festival has been running for seven consecutive years and is dedicated towards food and music lovers. After a long, two-year absence, due to Covid lockdowns, the ultimate food-and-music experience came back better and bolder than ever, bringing excitement to the Gauteng’ Kyalami Grand Prix Circuit across the Heritage Day weekend. With over 100,000 enthusiastic spectators and festival goers the jam-packed weekend event was full of local and international celebrities performing live.
Our South African team was responsible for sourcing the premium merchandise worn by Windhoek’s brand promoters, including denim bucket hats, promoter T-Shirts, 3-in-1 multi-functional Bags (including backpack, sling bag and purse) and branded aprons. 
The event was truly a night to remember. A huge congratulations to the South African team for yet another great job of the concept, creation, production and implementation of merchandise that wowed consumers.
Do you want to see how our teams bring brands to life at Festivals & events? Contact us today!
