As part of ASL Global's One World initiative, our teams aim to contribute back into their communities across the world. Over the festive period every year, ASL's team in South Africa executes the high profile 'Lucky Packet' programme, delivering gift packs into hundreds of Spurs Steak Ranch & Panarotti Pizza outlets across the region.
Each Lucky Packet included a toy, sweets, chips, crayons and colouring sheets. All of the stock was originally held in Durban where it was kitted and then distributed around the country.
Following this year's activation, the team found themselves with several hundred spare packets getting close to their expiration date. Rather than send these to waste landfill sites, the ASL team swung into action and swiftly organised a charitable distribution to a nearby school.
The school is in a township area called Inanda, with over 800 students between the ages of 5-13. This local community faces many daily struggles, so it was wonderful to see how happy the children were when they received the gift packs.
ASL's South Africa Country Manager, Kirsten Port, spoke about the initiative "It was amazing to see how happy the children were to receive their lucky packets! In addition to this it was the day they receive their school reports, so they each received a pack to celebrate with".
"It's so rewarding to see the joy on the kids' faces. We forget how small things can make such a impact on someones life and how a simple gesture can go so far. With just a little effort and forethought, we've avoided adding to the landfill waste problem and helped create some happiness within our local community"
This project is part of ASL's wider sustainability initiative, One World, which is focused not only on environmental sustainability, but also on making a positive contribution to social responsibility and supporting the communities in which we operate.
ASL is committed, as a business and as individuals, to Reducing Our Impact, Inspiring Our Partners & Helping Communities Flourish.
Discover more about our ONE WORLD initiative
