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In Brazil recently, ASL Global and strategic client partner, Heineken, held their first post-pandemic in-person face to face innovation workshop. With a keen focus on sustainability, our Brazilian team took the opportunity to showcase ASL's capabilities, expertise, and creativity. Our dedicated Heineken team is made up of been highly creative and innovative individuals who are as passionate about the Heineken brand as their client colleagues.
Watch the workshop highlights below:
Our team presented a range of new product ideas designed specifically for Heineken brands operating in Brazilian markets. The team also explained how these concepts were highly individualized to create not only innovative but cost-effective products that will benefit our end consumer. Sustainability was also on top of our mind to support Heineken in its effort to reach it's "Brew a Better World" 2030 ambition.
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