Our team in Sarajevo had the honor to attend Coca-Cola's FIFA World Cup Tour event in Bosnia Herzegovina recently. Emira Ramic and Irena Matic were invited to attend the star-studded event alongside colleagues from the Coca-Cola Hellenic team based in Sarajevo.
The high profile event was held in the beautiful Vijećnica, Sarajevo's City Hall, and was surrounded by much media hype and public excitement. The infamous 6.1 kilo gold statue was on display in the City as part of its world tour, in advance of the World Cup Football Tournament to be held in Qatar later this year.
The event was attended by the City Mayor, several international footballers and various public & high-profile figures from the region.
Our team took the opportunity to network with colleagues and clients, discussing upcoming campaigns & activations planned for the Tournament and more broadly how they can develop the collaboration between ASL and Coca-Cola in this region.
Irena Matic reflected on the evening "It was a wonderful event and a great opportunity to deepen the relationships with our Coke colleagues. We're all excited about the upcoming FIFA tournament in this region and it's great to be part of the build-up. It also helps with our understanding of Coca-Cola's marketing efforts around this global event so we can deliver the most impactful activations for them in our region."
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