--- title: ASL Global's Big Festive Food Collection Update description: ASL's Big Festive Food Collection - how our teams made charitable donations all over the world this festive season image: https://blog.aslglobal.com/hubfs/ASL%20Food%20Collection.jpg --- [![Link_Logo_Strapline_LightBackground_RGB-2](https://blog.aslglobal.com/hubfs/Link_Logo_Strapline_LightBackground_RGB-2.png)](http://www.link-worldwide.com/) - [Home](http://www.aslglobal.com/) - About us - [Overview](http://www.aslglobal.com/about-us/overview/) - [History](http://www.aslglobal.com/about-us/history/) - [Leadership Team](http://www.aslglobal.com/about-us/leadership-team/) - One World - [About One World](http://www.aslglobal.com/one-world/) - [Our Targets](http://www.aslglobal.com/one-world/our-targets/) - [Message from our Chairman](http://www.aslglobal.com/one-world/message-from-our-chairman/) - [Latest Initiatives](http://www.aslglobal.com/one-world/latest-initiatives/) - Capability - [Agency Services](http://www.aslglobal.com/capability/agency-services/) - 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Back in November, ASL teams made a commitment to collect food donations, in order to help support charitable food bank programmes in their local markets. This has been a global scheme involving several ASL offices, each taking different approaches in order to donate directly in their communities. In the UK, ASL has been collecting food donations to be donated to the Trussell Trust foodbank, a non profit organisation which offers emergency food to vulnerable families and aims to support local individuals who are referred in crisis. The charity works across the UK to combat poverty and hunger.  We're proud to report that our UK office managed to collect 41.1kg of food & personal care products for the Trussell Trust foodbank. Well done team, a great effort! ![Food bank donations 1](https://blog.aslglobal.com/hs-fs/hubfs/Food%20bank%20donations%201.jpg?width=214&name=Food%20bank%20donations%201.jpg)  ![FOOD 2](https://blog.aslglobal.com/hs-fs/hubfs/FOOD%202.jpg?width=214&name=FOOD%202.jpg)   Over in **Portugal** the ASL team collected generous  donations for Lisbon foodbank, N.I. The **ASL Brazil** team donated 60 litres of milk to The Spiritist Centre which is a philanthropic, non-profit institution that offers free care and support for children and adults with special needs.   Our **Northern Ireland** team also got involved and collected a large  variety of foods which were then donated over to the local charity.    ![image-png-Dec-09-2021-02-14-56-63-PM](https://blog.aslglobal.com/hs-fs/hubfs/image-png-Dec-09-2021-02-14-56-63-PM.png?width=128&name=image-png-Dec-09-2021-02-14-56-63-PM.png)![image-png-Dec-09-2021-02-16-05-46-PM](https://blog.aslglobal.com/hs-fs/hubfs/image-png-Dec-09-2021-02-16-05-46-PM.png?width=133&name=image-png-Dec-09-2021-02-16-05-46-PM.png) ![](https://blog.aslglobal.com/hs-fs/hubfs/image-png-Dec-09-2021-02-16-17-36-PM.png?width=205&name=image-png-Dec-09-2021-02-16-17-36-PM.png)   ASL's **Hong Kong** team donated a generous **60kg** worth of food donations to the FoodLink Foundation. The FoodLink foundation aims to minimise food waste and to serve healthy and nutritious meals to those in need. Throughout the COVID-19 outbreak their mission has been more critical than ever for those who are vulnerable to hunger.    ![HK FOOD ](https://blog.aslglobal.com/hs-fs/hubfs/HK%20FOOD%20.jpg?width=4032&name=HK%20FOOD%20.jpg)   ![Martina Fibichova Food Bank contribution](https://blog.aslglobal.com/hs-fs/hubfs/Martina%20Fibichova%20Food%20Bank%20contribution.jpg?width=205&name=Martina%20Fibichova%20Food%20Bank%20contribution.jpg)In **Prague**, we donated personally via the local supermarket - every contribution makes a difference!   We are very proud of all of the efforts being made by our teams around the world. We encourage anyone who is able to, to do the same and contribute back into your local community.       --- This community activity is part of ASL's [One World](https://www.aslglobal.com/one-world/) sustainability initiative,  focused on reducing our environmental impact, helping our local communities flourish and inspiring our partners to do the same. [Discover more about how ASL is committed to making a difference and being good global citizens](https://www.aslglobal.com/one-world/). ![ONE WORLD Next Steps-thumb](https://blog.aslglobal.com/hs-fs/hubfs/custom-video-thumbnails/ONE%20WORLD%20Next%20Steps-thumb.jpeg?width=451&name=ONE%20WORLD%20Next%20Steps-thumb.jpeg) --- ASL Global is a leading global marketing services business serving 150+ markets worldwide. Our teams in 50 countries work with the world’s biggest brands to help create and execute marketing campaigns which excite audiences, build brand loyalty and demand attention. 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