--- title: PSI 2020 - ASL's team reports from Europe's biggest promo trade show description: PSI 2020 - ASL's team reports from Europe's biggest promo trade show image: https://blog.aslglobal.com/hubfs/Picture8.jpg --- [![Link_Logo_Strapline_LightBackground_RGB-2](https://blog.aslglobal.com/hubfs/Link_Logo_Strapline_LightBackground_RGB-2.png)](http://www.link-worldwide.com/) - [Home](http://www.aslglobal.com/) - About us - [Overview](http://www.aslglobal.com/about-us/overview/) - [History](http://www.aslglobal.com/about-us/history/) - [Leadership Team](http://www.aslglobal.com/about-us/leadership-team/) - One World - [About One World](http://www.aslglobal.com/one-world/) - [Our Targets](http://www.aslglobal.com/one-world/our-targets/) - [Message from our Chairman](http://www.aslglobal.com/one-world/message-from-our-chairman/) - [Latest Initiatives](http://www.aslglobal.com/one-world/latest-initiatives/) - Capability - [Agency Services](http://www.aslglobal.com/capability/agency-services/) - [Global Brand Programs](http://www.aslglobal.com/capability/global-brand-programs/) - [Outsourcing Solutions](http://www.aslglobal.com/capability/outsourcing-solutions/) - Expertise - [Sector Focused](http://www.aslglobal.com/expertise/sector-focussed/) - [Global Capability](http://www.aslglobal.com/expertise/global-capability/) - [Quality & Compliance](http://www.aslglobal.com/expertise/quality-compliance/) - [Design & Development](http://www.aslglobal.com/expertise/design-product-development-2/) - [Technology Platforms](http://www.aslglobal.com/expertise/technology/) - [Trend Hunting and R&D](http://www.aslglobal.com/expertise/trend-hunting-rd/) - Talent - [Meet the Team](http://www.aslglobal.com/talent/meet-the-team/) - [Apply to join us](http://www.aslglobal.com/talent/apply-to-join-us/) - [Show case](http://www.aslglobal.com/case-studies/) - [Blog](https://blog.aslglobal.com/blog) - Contact - [Get in touch](http://www.aslglobal.com/contact/get-in-touch/) - [Keep in touch](http://www.aslglobal.com/contact/keep-in-touch/) - English 中文 Español 繁體中文 - [English](http://www.aslglobal.com/en/) - [中文](http://www.aslglobal.com/zh/) - [Español](http://www.aslglobal.com/es/) - [繁體中文](http://www.aslglobal.com/hk/) - [![Search](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/button_s.png)](http://www.aslglobal.com/search/) ![](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/head_triangle.png) [![ASL Global](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/logo_w.png)](http://www.aslglobal.com) ![](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/div_white.png) - [Home](http://www.aslglobal.com/) - About us - [Overview](http://www.aslglobal.com/about-us/overview/) - [History](http://www.aslglobal.com/about-us/history/) - [Leadership Team](http://www.aslglobal.com/about-us/leadership-team/) - One World - [About One World](http://www.aslglobal.com/one-world/) - [Our Targets](http://www.aslglobal.com/one-world/our-targets/) - [Message from our Chairman](http://www.aslglobal.com/one-world/message-from-our-chairman/) - [Latest Initiatives](http://www.aslglobal.com/one-world/latest-initiatives/) - Capability - [Agency Services](http://www.aslglobal.com/capability/agency-services/) - [Global Brand Programs](http://www.aslglobal.com/capability/global-brand-programs/) - [Outsourcing Solutions](http://www.aslglobal.com/capability/outsourcing-solutions/) - Expertise - [Sector Focused](http://www.aslglobal.com/expertise/sector-focussed/) - [Global Capability](http://www.aslglobal.com/expertise/global-capability/) - [Quality & Compliance](http://www.aslglobal.com/expertise/quality-compliance/) - [Design & Development](http://www.aslglobal.com/expertise/design-product-development-2/) - [Technology Platforms](http://www.aslglobal.com/expertise/technology/) - [Trend Hunting and R&D](http://www.aslglobal.com/expertise/trend-hunting-rd/) - Talent - [Meet the Team](http://www.aslglobal.com/talent/meet-the-team/) - [Apply to join us](http://www.aslglobal.com/talent/apply-to-join-us/) - [Show case](http://www.aslglobal.com/case-studies/) - [Blog](https://blog.aslglobal.com/blog) - Contact - [Get in touch](http://www.aslglobal.com/contact/get-in-touch/) - [Keep in touch](http://www.aslglobal.com/contact/keep-in-touch/) [LinkedIn](https://www.linkedin.com/company/asl-global/) [Twitter](https://twitter.com/ASLGlobal_) - English 中文 Español 繁體中文 - [English](http://www.aslglobal.com/en) - [中文](http://www.aslglobal.com/zh/) - [Español](http://www.aslglobal.com/es/) - [繁體中文](http://www.aslglobal.com/hk/) Menu [![AslGlobal](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/logo.png)](http://www.aslglobal.com/) - English 中文 Español 繁體中文 - [English](http://www.aslglobal.com/en/) - [中文](http://www.aslglobal.com/zh/) - [Español](http://www.aslglobal.com/es/) - [繁體中文](http://www.aslglobal.com/hk/) - [![Search](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/button_s.png)](http://www.aslglobal.com/search/) # ASL Blog ![](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/div_blue.png) ### PSI 2020 - ASL's team reports from Europe's biggest promo trade show ![](https://blog.aslglobal.com/hubfs/Picture8.jpg) Posted on 26/02/2020 by team ASL [Blog](https://blog.aslglobal.com/blog/tag/blog), [Insights](https://blog.aslglobal.com/blog/tag/insights) ASL's team hit PSI at pace this year. The leading European trade show for the promotional product industry always offers a great opportunity to spot the latest trends, source new product ideas and catch up with suppliers & colleagues. Here's what we discovered at this year's show: ### Top Trends: ***1. INTRODUCING COLOUR*** ![Picture1-8](https://blog.aslglobal.com/hs-fs/hubfs/Picture1-8.jpg?width=282&name=Picture1-8.jpg) In common with other recent European trade shows, we noticed a real trend towards the introduction of colour to 'natural' products. No more boring plain jute bags, lots of vibrant colours adding interest and creating much more fresh-looking products.         ![pic4](https://blog.aslglobal.com/hs-fs/hubfs/pic4.jpg?width=250&name=pic4.jpg) ***2. COMPOSTABLE PRODUCTS*** Sustainability remains a strong trend for promotional products, but there is a clear steer towards compostable (rather than recyclable) products this year. Innovative products such as paper lanyards and seedpaper carrier bags are much easier for consumers to dispose of in a sustainable way.   ***3. ECO PACKAGING*** ![Picture3](https://blog.aslglobal.com/hs-fs/hubfs/Picture3.jpg?width=300&name=Picture3.jpg) There are lots more environmentally friendly packaging options for products such as sunglasses. From water-soluble bags to kraft paper boxes, practical options for truly sustainable packaging solutions are broadening significantly.    --- ### Our Favourite Products We spotted some great individual products this year! Here's our favourites: ***1. MESSAGE BEANS*** - we love these 'message beans' which grow into plants and keep their message for several weeks! Great way to keep your brand or message in front of customers for a sustained period of time. ![messagbean](https://blog.aslglobal.com/hs-fs/hubfs/messagbean.jpg?width=183&name=messagbean.jpg) ***2. RECYCLED BEACH TOWELS*** - offering a new life to post-consumer waste, these towels are made from upcycled marine plastic collected directly from the ocean floor. Even the production process is completely sustainable, harnessing solar power to drive the manufacturing processes. ![Picture4](https://blog.aslglobal.com/hs-fs/hubfs/Picture4.jpg?width=350&name=Picture4.jpg) ***3. BODY WALLET -*** OK, this one is a bit weird, we admit. But, it's a unique product and we think it would be pretty useful on the beach! Would you wear one this summer??![Picture6-1](https://blog.aslglobal.com/hs-fs/hubfs/Picture6-1.jpg?width=300&name=Picture6-1.jpg) --- If you're looking for fresh promotional product ideas to help engage your customers [contact us today](mailto:contact@aslglobal.com) to see how we use the best new ideas to help create and execute exciting marketing campaigns which engage consumers. - Share: - [Twitter](https://twitter.com/intent/tweet?url=https://blog.aslglobal.com/blog/psi-2020-asls-team-reports-from-europes-biggest-promo-trade-show&text=PSI%202020%20-%20ASL's%20team%20reports%20from%20Europe's%20biggest%20promo%20trade%20show) - [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.aslglobal.com/blog/psi-2020-asls-team-reports-from-europes-biggest-promo-trade-show;title=PSI%202020%20-%20ASL's%20team%20reports%20from%20Europe's%20biggest%20promo%20trade%20show) [Next news](https://blog.aslglobal.com/blog/what-drives-sustainability-in-supply-chain-management) [Previous news](https://blog.aslglobal.com/blog/celebrating-diversity-on-international-mother-language-day) ### By category - [Blog (115)](https://blog.aslglobal.com/blog/tag/blog) - [One World (110)](https://blog.aslglobal.com/blog/tag/one-world) - [Company News (77)](https://blog.aslglobal.com/blog/tag/company-news) - [Insights (58)](https://blog.aslglobal.com/blog/tag/insights) - [OneTeam (54)](https://blog.aslglobal.com/blog/tag/oneteam) - [aslfamily (43)](https://blog.aslglobal.com/blog/tag/aslfamily) - [Live Projects (18)](https://blog.aslglobal.com/blog/tag/live-projects) - [One Team (12)](https://blog.aslglobal.com/blog/tag/one-team) - [OneWorld (7)](https://blog.aslglobal.com/blog/tag/oneworld) See all ## Latest news - 5/06/2023 [Company News](https://blog.aslglobal.com/blog/tag/company-news), [One World](https://blog.aslglobal.com/blog/tag/one-world) ### [ASL Global Sustainability Report 2023](https://blog.aslglobal.com/blog/asl-global-sustainability-report-2023) - 25/04/2023 [Company News](https://blog.aslglobal.com/blog/tag/company-news) ### [ASL and Diageo Strengthen Ties with Muti-Contract Renewal in Africa](https://blog.aslglobal.com/blog/asl-global-and-diageo-with-a-multi-contract) - 21/03/2023 [aslfamily](https://blog.aslglobal.com/blog/tag/aslfamily), [One World](https://blog.aslglobal.com/blog/tag/one-world), [OneTeam](https://blog.aslglobal.com/blog/tag/oneteam) ### [Blog: How Sustainable Procurement can Drive Positive Change](https://blog.aslglobal.com/blog/blog-how-sustainable-procurement-can-drive-positive-change) ###### Get in touch ![triangle](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/div_white.png) Contact one of our offices to find out how we can help support you [Contact us](http://www.aslglobal.com/contact/get-in-touch/) ###### Follow us ![triangle](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/div_white.png) Get your daily dose of all things ASL - [LinkedIn+](https://www.linkedin.com/company/asl-global/) - [Twitter](https://twitter.com/ASLGlobal_) ###### Keep in touch ![triangle](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/div_white.png) Please sign-up below so that we can keep you up-to-date with all the exciting developments at ASL around the world [Sign-up](http://www.aslglobal.com/contact/keep-in-touch/) [![ASL Global](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/logo_w.png)](http://www.aslglobal.com) [![arrow](https://blog.aslglobal.com/hubfs/AslGlobal_January2019/Images/button_up.png)](https://blog.aslglobal.com/blog/psi-2020-asls-team-reports-from-europes-biggest-promo-trade-show#top) - Copyright © ASL 2019 - [Terms and Conditions](http://www.aslglobal.com/terms-and-conditions/) - [Privacy & Cookie Policy](http://www.aslglobal.com/privacy-cookie-policy/) - [ASL Code of Conduct](http://www.aslglobal.com/mainsite/wp-content/uploads/2020/10/ASL-Supplier-Code-of-Conduct-V1.pdf) - [Anti-Bribery and Corruption Policy](http://www.aslglobal.com/anti-bribery-and-corruption-policy/) - [Legal Information](http://www.aslglobal.com/legal-information/) - [Sitemap](http://www.aslglobal.com/sitemap/)