Our Asia Pacific Sales Team has been working on this innovative project for leading Japanese pharmaceutical brand, Metholathum. This brand new gift box is part of a major activation to support the ‘Best of Me’ campaign, which features two of Asia's biggest celebrities.
Products are packed inside the box along with a speaker module and USB cable. Users simply place the phone on top of the box to play their music.
The box acts as a speaker, with no Bluetooth required.
Jeffery Liu, Associate Marketing Director for Metholathum, commented on ASL's work on the project "Working with the ASL team on this campaign has been a real collaboration. When they presented initial concepts, it was clear they could develop new ideas in a creative, but practical way. Their innovation and expert knowledge helped to develop a unique, stand-out product which aligns perfectly with the overall 'Best of Me' campaign."
The campaign was recently launched across all major Asian markets including China, Hong Kong and Taiwan.
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