ASL Blog

Our Asia Pacific Sales Team has been working on this innovative project for leading Japanese pharmaceutical brand, Metholathum. This brand new gift box is part of a major activation to support the ‘Best of Me’ campaign, which features two of Asia's biggest celebrities.

Developed specifically for this campaign, the package box incorporates inductive speaker functionality.

Products are packed inside the box along with a speaker module and USB cable. Users simply place the phone on top of the box to play their music.

The box acts as a speaker, with no Bluetooth required.

Jeffery Liu, Associate Marketing Director for Metholathum, commented on ASL's work on the project "Working with the ASL team on this campaign has been a real collaboration. When they presented initial concepts, it was clear they could develop new ideas in a creative, but practical way. Their innovation and expert knowledge helped to develop a unique, stand-out product which aligns perfectly with the overall 'Best of Me' campaign."

The campaign was recently launched across all major Asian markets  including China, Hong Kong and Taiwan.

ASL Global sources marketing & promotional goods for the worlds biggest brands. Contact us today to see how we use the best new ideas to help create and execute exciting marketing campaigns which engage consumers.

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