Over forty customers from Heineken Italy's marketing teams attended ASL's showroom workshop last week, which focused on bar-ware materials. Stakeholders were able to interact with the products and quiz the ASL team about functionality and possible product development.
Emanuela Chiodaroli, ASL's Account Manager for Italy, commented on the day "We wanted this to be a very interactive experience for our Heineken customers. They came to get new ideas for innovative products that work 'in the real world'. We had positive comments about the eco materials, Eco-gadgets for both textile and bar-ware ranges in particular generated a lot of interest".
She continued "We love giving our customers the opportunity to lift themselves out of their day to day activities to collaborate and share ideas. Overall, it's been a great day!"
This client workshop is one of many that ASL runs regularly across Europe and other markets. The focus is always on innovation and sustainability because we understand these are key drivers for our clients, and their customers.
Is your marketing team looking new ideas for promotional merchandise, bar-ware or point of sale materials? ASL Global provides innovative marketing workshops to leading consumer businesses in over 200 markets worldwide.
Contact us today to see how we work with the world's biggest brands to create and execute marketing campaigns which build brands and delight consumers.