Coca-Cola Europacific Partners Extends Relationship With ASL Global

We're delighted to announce that, after a very successful 2 years working with Coca-Cola Europacific Partners (CCEP) in Australia, ASL Global has become the integrator of choice for CCEP New Zealand & Coca-Cola Oceania. ASL's ANZ team went live with the fully outsourced service provision for both premiums and point of sale material spend categories in August 2021.

ASL has appointed a dedicated Senior Account Manager to work on the New Zealand business. Based in Auckland, Tracey Turner collaborates closely with CCEP stakeholders to develop and deliver innovative marketing activations across the region. Tracey is well supported by the wider ASL management team, sales support staff, along with a dedicated Coca-Cola sourcing team based in Hong Kong. As part of the new service, ASL has onboarded incumbent local CCEP suppliers, who now work alongside existing ASL supply channels, allowing both global sourcing advantages and local New Zealand industry knowledge & expertise.

Tracey commented on the recent contract expansion "It's an exciting time to be at ASL Global. We're developing great relationships with our Coke colleagues and it's a very active region in terms of marketing activity.  We have certainly hit the ground running at a very busy and challenging time, with Covid lockdowns back in New Zealand. With the pandemic still impacting global supply chains, the blend of local and Far East sourcing gives us real flexibility in the key areas of cost, speed to market and carbon footprint".

ASL brings a high level of added value to the Coca-Cola New Zealand business. The team regularly shares innovation, catalogues, best practice and case studies with their stakeholders. ASL's creative hubs offer unrivalled innovation, brand insight and new product development expertise, and there is a clear focus on compliance & sustainability.

Uniquely in the industry, ASL's Far East sourcing teams deal directly with manufacturers, setting the market standard for the direct procurement of marketing goods.

ASL's Operations Director for the region, Lucie Harris, is pleased with progress on the new contract expansion "The implementation has gone very well and I’m excited about continuing to build on this solid foundation. Tracey and the wider team are 100% focused on strengthening the relationships we have across CCEP and we're already exploring further opportunities to expand and add value for Coca-Cola in other spend categories for this region".

Do you want to see how ASL can add value to your marketing activations? Our direct sourcing teams are delivering creative, cost effective and sustainable marketing services in every region around the globe. Contact us to find out more.