As a global business, we believe that ASL Global has an obligation to positively contribute to the communities in which we operate. Of course, we are committed to conducting our business in a fair and inclusive way, but we want to go further.
Rather than imposing a blanket corporate sponsorship programme at a global level, we have chosen to trust ASL teams to identify projects & initiatives in their own communities which connect directly with those most in need of our support. In this way, we can be confident of maximising the positive impact of these endeavours.
ASL supports a range of proactive initiatives which encourage gender equality, ethnic diversity and inclusivity of under-represented groups. Sometimes these are aligned with international organisations such as the Ocean Clean-up or Save The Children, but often we focus on smaller, local initiatives which also do great work.
A recent example is the Banco Del Bebe project in Madrid, Spain. Local charity, Fundación Madrina helps vulnerable women & children from all backgrounds, offering practical support and protection from violence, abuse or social inequality. The charity works across Spain to help these families, many of whom are refugees facing a variety of social, economic and educational challenges.
Our Account Director in Madrid, Sandra Desentis, regularly takes time out from her working week to support the Banco Del Bebe project.
Sandra explains the initiative "Each week, the Banco Del Bebe sets up outside a local church in Madrid. The charity boxes up donations of tinned food, fresh vegetables & fruit, bread, baby food & diapers etc, and we all help to distribute these items to families in need.
These women come from a variety of countries such as Ecuador, Bolivia, Dominican Republic, Nigeria and Morocco. They are all struggling to make a new life for themselves here in Spain, and we're happy to welcome them and offer practical support to them and their families".
Emma Pomeroy, ASL's Director of Corporate Responsibility & Sustainability, explains why the company is so supportive of these local initiatives "ASL's people know their own communities best. We trust our staff to identify projects in their communities where they can make the most impact, and we're delighted to support Sandra and all our ASL colleagues in these important activities.
We have set ourselves a target that at least 50% of beneficiaries of ASL's community projects should be women & all projects must enhance diversity & inclusion of under-represented groups. The Banco Del Bebe initiative is a perfect example of how we will achieve that goal by supporting our local teams' involvement in such projects".
Do you want to know more about ASL's DEI targets? Contact us to see how we are encouraging diversity, equity and inclusivity, both in our own business and the communities in which we operate.
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