Prior to taking up this new role at ASL Global, Mark has built over 20 years’ experience in the marketing services industry, most recently as Global Managing Director of Adare International. In this role, he oversaw exceptional growth over a five-year period, expanding the business into 49 markets across Europe and the Americas, increasing the annual turnover to US$ 360 million.
Alec Pettigrew, ASL Global's Chairman, commented on the appointment "I’d like to say how delighted I am to have Mark join ASL’s Senior Leadership Team. He has many years of Board level experience in the marketing services sector and I’m confident that he will provide the operational leadership and strategic vision required as we grow our business over the coming months & years. I will, of course, continue to take a fully active role as Chairman and remain closely involved with a particular focus on the strategic direction of our business.”
Mark’s focus will be on the strategic development and deployment of a global growth strategy for ASL, based on customer retention, employee engagement, profitable growth, and the development of a sustainable operational model delivering on clients’ strategic ESG targets. He heads up an exceptional leadership team of highly experienced professionals from the industry, who are pioneering the next generation of sustainable outsourced marketing services for the global consumer brand market.
Mark McDonnell also spoke about his new role. "It’s a great time for me to join the ASL team. The business has experienced rapid growth over recent years, and there remains huge potential to continue this expansion strategy and become a dominant player in the marketplace. ASL Global has something special to offer our clients. Not only do we have a global presence and a robust & compliant supply chain, but more than that, there is a unique entrepreneurial spirit and a rich creative energy that runs through the whole business. It’s this disruptive culture and the desire to create fresh ideas that sets ASL Global apart from its competitors in the execution of outstanding marketing services for global brand businesses.”
This appointment completes a period of significant expansion for ASL’s Leadership Team, following the recent arrival of Tom Feeney as Group Financial Director and the appointment of Emma Pomeroy to the newly created position of Chief Sustainability Officer earlier in 2022, reflecting the importance of environmental, social and economic sustainability to ASL’s future growth strategy.
ASL Global is a leading global marketing services business. Every day we work with the world’s biggest brands to create and execute innovative marketing campaigns which excite audiences, build customer loyalty and demand attention.
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