We are delighted to announce the appointment of Viktoria Lamprinaki as CSR Manager for ASL Global. Viktoria will be responsible for delivering ASL's ONE WORLD strategy which aims to steer our business towards a more sustainable future.
Viktoria is a PhD graduate in Strategic Management & Environmental Sustainability from Coventry University. She is an expert in the filed of environmental sustainability, with several years' experience working with businesses and organisations across Europe developing corporate sustainability programmes. Viktoria will be working with our teams in 40 offices worldwide to help ASL and it's customers to become more sustainable.
Viktoria commented on her new role "It's exciting to join a business which takes its environmental & social responsibilities so seriously. It's easy to 'tick the boxes' when it comes to sustainability, but we are putting in place a proactive framework of activities & goals which challenge us to make real change, in order to deliver a measurable difference."
She continued "ASL is already working very proactively with their customers to generate more sustainable marketing activations. But there is always room for improvement and a comprehensive sustainability strategy will help to drive our activity towards some tangible goals. I'm looking forward to working with my new ASL colleagues to deliver this initiative."
Alec Pettigrew, ASL's Chairman, also commented on the appointment "We take our commitment to sustainability very seriously. Viktoria's appointment reflects this; we are 100% committed to 'walking the walk' when it comes to this important issue and having an expert like Viktoria joining the team helps to maximise the impact of our efforts in this area. As well as reducing our own environmental impact, there is real scope to help our clients and suppliers do the same".
Viktoria will also be working with ASL's global sourcing teams to help develop sustainable supply chains. ASL operates in multiple regions globally, which offers a tangible opportunity to help support small & medium enterprises in emerging markets around the world.
ASL Global will report on progress against the sustainability targets on a regular basis. The first progress report of 2020 is due to be published in April.
Read more about ASL Global's ONE WORLD initiative
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