We are pleased to announce that ASL Global has been appointed as the exclusive global partner for Cole Haan, a leading luxury fashion brand which produces exclusive footwear and accessories.
Together with the regional Cole Haan team in Hong Kong, ASL is helping the brand launch their first ever global promotional initiative. Our creative team designed a selection of premiums specifically tailored to the customer demographic for their popular collections ZeroGrand and Stitchlite. A limited edition range of the premiums debuted at an exclusive press event in New York in July 2018 and was received very positively.
Roniel So, ASL’s Regional Sales Director for APAC (pictured above with ASL’s Samantha Tse and Traci Ng) commented “We are excited to work with such a high-end fashion brand. They are very forward-thinking in their approach to premiums and have really pushed our design team to come up with some very creative ideas. We’re looking forward to developing these new ideas and delivering them into markets”
Sophy Bae, Senior Marketing Director for Cole Haan, also commented on the new partnership “It’s great to work collaboratively with ASL Global. They are a very innovative supply partner who can also provide the technical expertise to ensure our branded premiums are top quality and really showcase the Cole Haan product range”
The ASL team is now working to complete the first order which will be delivered to 22 countries across Asia Pacific, Europe, Middle East and Latin America.
The new contract reflects the continued strong growth ASL has experienced in the Asia Pacific region recently. Since 2017 we have opened three new offices and employed 25 new team members across Asia Pacific. ASL Global now boasts 32 offices in 29 countries across six continents, offering a truly global outsourced marketing services solution.
To find out more about how ASL can deliver global brand programmes contact us today.